“All we need to do is open our eyes.”
— The Rebbe, Vayeitzei 5752
OpinEye.com is a blog and information service for Chabad professionals, focused on the areas of fundraising, marketing and management, including organizational identity, leadership and development. In other words, our content will help you define who you are, recognize what your goals are, and discover ways to achieve them.
The Rebbe’s challenge to open our eyes applies to all areas of life, including the work we do, how we perform it, and how we envision it. There are amazing ideas and tools out there that can be harnessed to help us become more focused, more efficient and more effective.
Through the democratization of technology and the proliferation of knowledge, we have entered a new era. The potential is virtually limitless. All we need is access to the fundamental principles, the innovative applications and the revolutionary ideas that can get us there. All we have to do is Opin our eyes.
A note from the founding editor:
I started OpinEye in my capacity as Creative Director of Tekiyah Creative, which provides creative services and consulting to Chabad organizations. Over the years, I have amassed knowledge and expertise in different areas through my work, through conversations with people like you, and through my own research. And I have been taking notes. Until now, these notes have formed the basis of an internal knowledge base at Tekiyah. Recognizing that the number of people I can engage with personally is limited, I created OpinEye to make this knowledge base available to everyone who can benefit from it. As the knowledge base expands and evolves, the new ideas, applications and resources I come across will find a home here on OpinEye.com.
I hope you find the content here useful. I look forward to hearing from you so that we can collaborate to achieve our highest potential and fulfill our collective mission.